Say who you are

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The health of your brand is a measure of your organization's health. Brand identity is often overlooked as a foundational asset that supports employee engagement, market share, and long-term growth. When an organization's brand identity receives the attention it needs, the organization becomes more efficient, more effective, and more profitable--in sum, healthy. The name Brand Health First is an expression of this ideal, and the work I do follows from its expression in each area and discipline. Whether you need support in one area of your brand/communications world or all of it, I look forward to the conversation!

I began working in the strategic communications space while completing an MFA at Columbia University in fiction writing and performing with my rock band at clubs in NYC and Boston. All three of these passions continue to this day.

I bring experience as a seasoned, full time marketing & communications lead and also as a consultant. The last thing I imagined was that my life in the arts would have so many applications in organizational storytelling. But because buyers, clients, consumers, investors, and patients have never been smarter or more impatient, fluid, authentic storytelling has never been more important. 

I’m here to help you identify or create the chorus, the hook, the story, the singular voice that will get you closer to that coveted mission/margin balance. More details on different project types below. 

Thanks for visiting! 

Your organization has a story. Expressing it well begins with a great brand identity. The four main components of brand identity are naming, visual identity (logo, color system), brand story, and brand architecture. The branding conversation requires specific attention to your place in the market, your history, and your goals. It also requires an outside perspective that can help remind you how you register for someone on their very first encounter with you—a key component of growing your market share. These conversations are incredibly exciting and can help energize your staff and key stakeholders. With experience leading all of these areas, I can also help you navigate the state and federal trademark system so that your brand and investments are protected, as well as the internal communication you need to achieve buy-in long before your day-one launch. 

Internal and external communications strategy are central to any organization. Whether it’s coming alongside your current team, picking up slack for understaffed departments, or originating a new direction or campaign, I can meet you where you are. I love team building and working to identify opportunities for growth with existing resources. I’m also comfortable working with senior leadership or boards to construct transition strategies that require expert narrative. As a speech or content writer I can learn, adapt, or evolve any voice. My experience in communications includes crisis management and mergers & acquisitions.

Graphic design is a vital and usually taken-for-granted aspect of communications strategy. I am not a graphic designer. I am an expert in integrating design into communications campaigns to make them foundational, faster, and stickier. Like video, below, I bring design partners in to build the team or work with existing talent. 

Visual storytelling is the most powerful medium there is, because it incorporates all the others. From ad spots to longer-form videos, I can help you craft video content that broadens your reach and increases engagement, volume, and brand equity. I’ve directed and produced video for organizations across the U.S., Europe, and the Middle East. As with design, this medium is  built to suit.

todd@brandhealthfirst.com

646-242-4296